
Joe Bovell
CEO & Managing Director
MBA, GAICD & Trade Cert. Hort
Joe Bovell is an accomplished executive and industry leader with more than 35 years of experience across the horticultural and manufacturing sectors. Holding an MBA, GAICD accreditation, and a Trade Certificate in Horticulture, Joe brings a rare combination of technical expertise and strategic business leadership.
Beginning his career as a qualified horticulturist, Joe has gone on to hold senior roles with leading national brands, building a reputation for driving growth, operational excellence, and innovation. His depth of experience spans both hands-on industry knowledge and high-level corporate leadership, enabling him to deliver results in complex and evolving markets.
As CEO and Managing Director of Eco Growth International Pty Ltd for the past eight years, Joe has led the organisation with a clear focus on sustainability, product innovation, and long-term value creation. Under his leadership, the company has strengthened its position as a forward-thinking player committed to environmentally responsible solutions.

Brendan Edwards
Board Chair

Joe Bovell
CEO & Managing Director

David Lilwall
CFO & Company Secretary

Tony Heckendorf
National Sales Manager

Rebecca Hastie
Technical Account Manager (QLD)

Dan Sutton
National Agronomy Manager

Gary Pott
Technical Account Manager (WA)

BIOLOGY FOR LIFE
EcoAdvance® premium biology
EcoAdvance® premium biology brings soil to life with beneficial microbes that activate the rhizophere surrounding plant roots. Biologically active soil has better structure, moisture retention, enhanced nutrient cycling and improved mineral availability for quality, healthy plants.

We have stockists across Australia
Whether you’re in far North Queensland, Great Southern WA, or anywhere in between, Ecogrowth is there.
We’re proudly Australian-owned and operated, with production facilities, laboratories and industry experts that have been helping people grow their natural capital in Australia for over 25 years.
Aussie made
Whether you’re in far North Queensland, Great Southern WA, or anywhere in between, Ecogrowth is there.
We’re proudly Australian-owned and operated, with production facilities, laboratories and industry experts that have been helping people grow their natural capital in Australia for over 25 years.


